The Startup Ideas Podcast
The best businesses are built at the intersection of emerging technology, community, and real human needs.
“focus on one channel with three formats per week”
What It Means
Effective app marketing requires deep focus on single platform with consistent content variety rather than spreading across multiple channels
Why It Matters
Concentration builds platform expertise and audience trust while format variety prevents content staleness
When It's True
For resource-constrained teams building organic audience before paid acquisition
When It's Risky
When chosen platform doesn't align with target audience or when formats don't drive app conversions
How to Apply
Choose platform where target users spend time daily
Identify three content formats that showcase app value
Post consistently and analyze which formats drive downloads
Example Scenario
“Sleep app focuses only on TikTok with three weekly formats: sleep tips, morning routine videos, and sleep data analysis - building expertise and trust”
Related Knowledge
Twitter-First Content Distribution Framework
A content strategy where Twitter's 280-character limit serves as the baseline constraint for all content creation, enabl
capture attention, maintain attention, reward attention
Three-stage framework for successful short-form content
This is basically a product demo that's in disguise
Creator content functions as authentic product demonstrations without feeling like traditional advertising
AI Search Strategy
Optimizing content and pages specifically to rank highly in AI search results from ChatGPT, Perplexity, and Claude rathe
First time founders focus on product. Second time founders focus on distribution.
Experienced entrepreneurs prioritize how to sell and distribute over what to build
SEO not dead still generating billions dollars commerce
Search engine optimization remains a viable distribution channel despite AI search tools and claims of SEO's death