My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The best product is just you pushed out to the world
Evidence
No one can compete with you at being you - your unique combination of experiences, tastes, opinions creates differentiation
Implication
Focus on authentic self-expression rather than trying to copy successful formats or creators
Counter Belief
Successful content follows proven formulas and templates that should be replicated
Example Application
Instead of copying popular YouTuber formats, content creator shares their specific obsessions, personal stories, and unique perspective on topics they genuinely care about.
Related Knowledge
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.
Luxury Positioning Value Model
You can create more value by serving fewer customers at a higher level of quality and price than by serving many customers at a commodity level.
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Create 1-2 hours of quality content that can convert casual visitors into fans
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.