My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
The internet speaks video as its native language
Evidence
Social media feeds are now 90% video content, even images often have text and music overlay making them essentially videos
Implication
Those who cannot create compelling video content are at a fundamental disadvantage in digital communication
Counter Belief
Text and images remain important for certain types of communication and audiences
Example Application
A business pivots entire content strategy to video-first approach after realizing their text posts get 100x fewer views than video content
Related Knowledge
Different Is Better Than Better Principle
In saturated markets, being distinctly different often creates more competitive advantage than being incrementally bette
Platform Native Language Model
Each communication medium has a 'native language' that determines success, and adapting to this native language is essen
Video as Native Internet Language Framework
A framework viewing video content as the primary communication medium of the internet, similar to how countries have nat
Cinematic Content Production Framework
A content creation approach that applies film production techniques (scripting, cinematography, sound design, editing) t
Achieve rapid audience growth in niche topics through cinematic content production
View-to-subscriber ratio significantly above 1:1, comments from people uninterested in your topic, rapid subscriber grow
Build a physical university focused on modern media and marketing skills
Accredited for-profit university with physical campus teaching video production, content creation, modern marketing stac