My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Platform Native Language Model
Each communication medium has a 'native language' that determines success, and adapting to this native language is essential rather than optional for effective communication
Decision Rule
When entering a new platform or medium, first learn its native language before trying to translate your existing approach
How It Works
Platforms and audiences develop expectations and preferences that become the standard for success; those who don't adapt get filtered out by algorithms and audience attention
Failure Modes
Assuming your existing skills transfer directly
Fighting platform norms instead of adapting
Treating platform language as temporary trend
Learning platform mechanics without understanding cultural language
Example Decision
“A successful podcast host realizes their audio skills don't translate to TikTok success, so they invest time learning short-form video language instead of just repurposing podcast clips”
Related Knowledge
The internet speaks video as its native language
Those who cannot create compelling video content are at a fundamental disadvantage in digital communication
Video as Native Internet Language Framework
A framework viewing video content as the primary communication medium of the internet, similar to how countries have nat
Cinematic Content Production Framework
A content creation approach that applies film production techniques (scripting, cinematography, sound design, editing) t
Achieve rapid audience growth in niche topics through cinematic content production
View-to-subscriber ratio significantly above 1:1, comments from people uninterested in your topic, rapid subscriber grow
Build a physical university focused on modern media and marketing skills
Accredited for-profit university with physical campus teaching video production, content creation, modern marketing stac
Different Is Better Than Better Principle
In saturated markets, being distinctly different often creates more competitive advantage than being incrementally bette