My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Different Is Better Than Better Principle
In saturated markets, being distinctly different often creates more competitive advantage than being incrementally better at the same approach
Decision Rule
When everyone in your space uses the same approach, look for ways to be fundamentally different rather than trying to out-execute the standard playbook
How It Works
Difference creates category of one positioning, reduces direct comparison, captures attention in crowded spaces, and can make quality irrelevant if the difference is compelling enough
Failure Modes
Being different for its own sake without strategic purpose
Choosing difference that alienates your target audience
Being different in ways that don't matter to customers
Abandoning proven fundamentals entirely
Example Decision
“Instead of making better talking-head videos about finance like competitors, a creator makes cinematic mini-documentaries about market events, standing out completely and growing faster despite smaller production budget”
Related Knowledge
The internet speaks video as its native language
Those who cannot create compelling video content are at a fundamental disadvantage in digital communication
Video as Native Internet Language Framework
A framework viewing video content as the primary communication medium of the internet, similar to how countries have nat
Cinematic Content Production Framework
A content creation approach that applies film production techniques (scripting, cinematography, sound design, editing) t
Achieve rapid audience growth in niche topics through cinematic content production
View-to-subscriber ratio significantly above 1:1, comments from people uninterested in your topic, rapid subscriber grow
Build a physical university focused on modern media and marketing skills
Accredited for-profit university with physical campus teaching video production, content creation, modern marketing stac
Platform Native Language Model
Each communication medium has a 'native language' that determines success, and adapting to this native language is essen