My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Perfect discipline across all life domains is achievable and sustainable
Evidence
Rob maintains 100% consistency on 5am wake-up, gym, meditation, clean eating, no alcohol for 9+ months
Implication
Most people accept far too much inconsistency in their lives when systematic approaches can create sustainable excellence
Counter Belief
Perfect discipline is unsustainable and creates psychological pressure that leads to eventual breakdown
Example Application
Track key life metrics daily and aim for 100% consistency rather than 'good enough' - the data feedback loop makes discipline easier to maintain.
Related Knowledge
Dollar Per Hour Decision Making
Evaluate all time-based decisions through the lens of true hourly value, factoring in post-tax income and total time inv
Multi-Dimensional Deal Analysis
A systematic approach to evaluating business opportunities by examining multiple value creation angles within each deal, rather than looking at single-dimension returns.
Existence Optimization System
A data-driven approach to optimizing all aspects of life (time, health, relationships, work) through continuous measurement, analysis, and adjustment to create consistently high-energy present moments.
Launch a premium-priced product in an existing market with superior quality
Product commands 35%+ price premium, achieves low churn rates, and finds its authentic audience through credible endorse
to a future billionaire a millionaire is broke
Your sense of financial security is relative to your ultimate goals and vision for wealth creation
we don't sell a thing. we got the most overpriced protein in the entire industry
Premium quality alone doesn't create market demand - you need the right audience and positioning to justify premium pric