My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“we don't sell a thing. we got the most overpriced protein in the entire industry”
What It Means
Premium quality alone doesn't create market demand - you need the right audience and positioning to justify premium pricing
Why It Matters
Shows the gap between building a superior product and finding customers willing to pay for that superiority
When It's True
When you've built genuinely superior quality but haven't found authentic ways to communicate that value to the right audience
When It's Risky
If you assume price is the only problem - sometimes products aren't actually superior enough to justify premium pricing
How to Apply
Build genuinely superior products first
Prepare for long customer acquisition timeline
Seek authentic endorsers who can validate quality
Have 2-3 years runway for market education
Example Scenario
“A startup builds the highest-quality protein powder but can't find buyers until a credible fitness authority tries it and authentically recommends it to their audience.”
Related Knowledge
Multi-Dimensional Deal Analysis
A systematic approach to evaluating business opportunities by examining multiple value creation angles within each deal, rather than looking at single-dimension returns.
Existence Optimization System
A data-driven approach to optimizing all aspects of life (time, health, relationships, work) through continuous measurement, analysis, and adjustment to create consistently high-energy present moments.
Launch a premium-priced product in an existing market with superior quality
Product commands 35%+ price premium, achieves low churn rates, and finds its authentic audience through credible endorse
Dollar Per Hour Decision Making
Evaluate all time-based decisions through the lens of true hourly value, factoring in post-tax income and total time inv
Perfect discipline across all life domains is achievable and sustainable
Most people accept far too much inconsistency in their lives when systematic approaches can create sustainable excellenc
to a future billionaire a millionaire is broke
Your sense of financial security is relative to your ultimate goals and vision for wealth creation