My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Dollar Per Hour Decision Making
Evaluate all time-based decisions through the lens of true hourly value, factoring in post-tax income and total time investment including opportunity costs
Decision Rule
If an activity generates less than your target dollar-per-hour rate (factoring in taxes and true time cost), delegate it, eliminate it, or systematize it
How It Works
Calculate your true hourly rate from highest-value activities (post-tax), then ruthlessly eliminate or delegate anything below this threshold. This forces focus on highest-leverage activities and prevents successful people from wasting time on low-value tasks.
Failure Modes
Forgetting to factor in taxes and full time costs
Applying too rigidly to relationship or health activities
Not updating rate as wealth/skills increase
Ignoring activities that build future earning capacity
Example Decision
“Rob won't return a $100 blender to save money because his time is worth far more than $100/hour. Instead, he focuses that time on ventures or family activities that generate more value.”
Related Knowledge
Perfect discipline across all life domains is achievable and sustainable
Most people accept far too much inconsistency in their lives when systematic approaches can create sustainable excellenc
Multi-Dimensional Deal Analysis
A systematic approach to evaluating business opportunities by examining multiple value creation angles within each deal, rather than looking at single-dimension returns.
Existence Optimization System
A data-driven approach to optimizing all aspects of life (time, health, relationships, work) through continuous measurement, analysis, and adjustment to create consistently high-energy present moments.
Launch a premium-priced product in an existing market with superior quality
Product commands 35%+ price premium, achieves low churn rates, and finds its authentic audience through credible endorse
to a future billionaire a millionaire is broke
Your sense of financial security is relative to your ultimate goals and vision for wealth creation
we don't sell a thing. we got the most overpriced protein in the entire industry
Premium quality alone doesn't create market demand - you need the right audience and positioning to justify premium pric