My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Money does make you happier, but the 'never enough' psychology persists at every level
Evidence
Personal experience shows increased money correlates with increased happiness and freedom, but desire for more remains constant
Implication
Pursue wealth for the genuine benefits it provides, but don't expect it to eliminate the desire for more
Counter Belief
Money doesn't matter after basic needs are met - focus entirely on non-financial fulfillment
Example Application
Use money as a tool for freedom and options while simultaneously working on contentment and presence practices
Related Knowledge
Trust Depth Over Reach Breadth
When evaluating audience partnerships, trust depth (how much influence you actually have) matters exponentially more than reach breadth (total follower count).
Audience Co-Founder Framework
A business partnership model where someone with a trusted audience becomes an equity partner to provide unfair distribution advantages, essentially acting as a non-fungible go-to-market cheat code.
Curse of Familiar Riches
The mental trap where entrepreneurs can easily envision 1-2x income growth (because they understand those mechanisms) but their brains short-circuit when trying to think of 10x growth paths.
Identify investment opportunities in companies you already pay as a customer
Becoming an equity partner in a business you already use, potentially seeing significant returns as the business grows with your help.
Invest in your P&L
Look at your business expenses and try to become an investor in the companies you're already paying
He chose violence
Nick chose the aggressive, high-risk path instead of playing it safe with his existing profitable businesses