My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“He chose violence”
What It Means
Nick chose the aggressive, high-risk path instead of playing it safe with his existing profitable businesses
Why It Matters
Sometimes breakthrough success requires abandoning comfortable, predictable income for uncertain but potentially massive upside
When It's True
When you have enough financial security to take calculated big bets and the potential upside justifies the risk
When It's Risky
When you don't have adequate downside protection or when the bet isn't actually calculated
How to Apply
Evaluate whether you're playing too safe relative to your actual financial security
Consider if comfortable, incremental progress is limiting your potential
Make big bets only when you can survive the worst-case scenario
Choose 'violence' strategically, not recklessly
Example Scenario
“An entrepreneur making $500K/year from consulting decides to invest everything into building a scalable product business instead of staying in comfortable service model.”
Related Knowledge
this is the great story of every entrepreneur tell your wife an idea she says it sucks and you do it
Spouse rejection of business ideas may actually indicate entrepreneurial opportunity
Audience Co-Founder Framework
A business partnership model where someone with a trusted audience becomes an equity partner to provide unfair distribution advantages, essentially acting as a non-fungible go-to-market cheat code.
Curse of Familiar Riches
The mental trap where entrepreneurs can easily envision 1-2x income growth (because they understand those mechanisms) but their brains short-circuit when trying to think of 10x growth paths.
Identify investment opportunities in companies you already pay as a customer
Becoming an equity partner in a business you already use, potentially seeing significant returns as the business grows with your help.
Trust Depth Over Reach Breadth
When evaluating audience partnerships, trust depth (how much influence you actually have) matters exponentially more than reach breadth (total follower count).
Money does make you happier, but the 'never enough' psychology persists at every level
Pursue wealth for the genuine benefits it provides, but don't expect it to eliminate the desire for more