My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Trust Depth Over Reach Breadth
When evaluating audience partnerships, trust depth (how much influence you actually have) matters exponentially more than reach breadth (total follower count).
Decision Rule
Test if the audience would show up to a coffee shop if you announced you'd be there, or set an alarm if you said something important was launching at a specific time.
How It Works
Trust translates directly to revenue through purchasing decisions, while reach without trust generates impressions but no business outcomes.
Failure Modes
Focusing on vanity metrics like follower count instead of engagement quality
Assuming high view counts equal high trust
Partnering based on audience size rather than audience alignment
Not testing trust levels before making partnership commitments
Example Decision
“Choose a podcast host with 50K highly engaged B2B listeners over an Instagram influencer with 500K followers but low trust in business recommendations.”
Related Knowledge
Money does make you happier, but the 'never enough' psychology persists at every level
Pursue wealth for the genuine benefits it provides, but don't expect it to eliminate the desire for more
Audience Co-Founder Framework
A business partnership model where someone with a trusted audience becomes an equity partner to provide unfair distribution advantages, essentially acting as a non-fungible go-to-market cheat code.
Curse of Familiar Riches
The mental trap where entrepreneurs can easily envision 1-2x income growth (because they understand those mechanisms) but their brains short-circuit when trying to think of 10x growth paths.
Identify investment opportunities in companies you already pay as a customer
Becoming an equity partner in a business you already use, potentially seeing significant returns as the business grows with your help.
Invest in your P&L
Look at your business expenses and try to become an investor in the companies you're already paying
He chose violence
Nick chose the aggressive, high-risk path instead of playing it safe with his existing profitable businesses