My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Marketers have created most daily behaviors people take for granted
Evidence
Tooth brushing went from 5% to 85% adoption through marketing campaigns, bacon for breakfast was created by marketers, orange juice with meals was manufactured demand
Implication
Human behavior is highly malleable and can be shaped through sophisticated marketing psychology
Counter Belief
People adopt behaviors that genuinely improve their lives, marketing just helps them discover beneficial practices
Example Application
Any daily behavior represents opportunity to create new product category by changing when, how, or why people do existing activities
Related Knowledge
Event Psychology Model
Humans cannot resist investigating when they see other humans gathered around something, making events automatically gen
Daily Behavior Virality Model
When you change someone's daily behavior, they talk about it continuously because people discuss what they're currently
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at
Mario Marketing Model
Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Create unforgettable proof that hijacks audience attention and memory
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com