My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Event Psychology Model
Humans cannot resist investigating when they see other humans gathered around something, making events automatically generate attention and social proof
Decision Rule
When launching products, create events that generate crowds rather than individual marketing messages
How It Works
Primal psychology makes humans investigate group activity for survival - if others are paying attention, there might be opportunity or danger
Failure Modes
Creating fake crowds that feel inauthentic
Events without substance behind the crowd
Not leveraging media coverage of events
Making events too exclusive or inaccessible
Example Decision
“Instead of sending press releases about elevator safety, PT Barnum created live demonstration event where crowd gathered to watch Otis risk his life, generating newspaper coverage and sales”
Related Knowledge
Marketers have created most daily behaviors people take for granted
Human behavior is highly malleable and can be shaped through sophisticated marketing psychology
Seven Human Hijacks Framework
Seven psychological triggers that hijack the limbic system and force attention, making humans unable to resist paying at
Mario Marketing Model
Marketing framework that focuses on selling the customer transformation from small Mario to big Mario who shoots firebal
Three Market Evolution Stages
Framework showing how markets evolve through clueless, curious, and saturated stages, requiring different marketing appr
Create unforgettable proof that hijacks audience attention and memory
Demonstration becomes permanently lodged in viewer memory and creates viral sharing, like remembering fried egg drug com
Create movement by positioning product as tool for rebellion against status quo
Customers adopt product as badge of rebellion, generating organic word-of-mouth and tribal loyalty against established p