My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Podcasting is the most powerful medium for building deep audience relationships
Evidence
When you're in someone's ear for 40-50 minutes, 3x per week, the intimacy and trust built is unprecedented compared to other media
Implication
Content creators should prioritize podcast format for building loyal audiences even if growth is slower
Counter Belief
Video and visual content are more engaging and build stronger connections
Example Application
A business coach chooses to focus on podcasting over YouTube because they want a small but highly engaged audience that will buy high-ticket services
Related Knowledge
Emotional Stability Partnership Complementarity
A mental model for selecting business and life partners based on complementary emotional temperaments, particularly pair
Cult vs Community Content Strategy
A content strategy that focuses on attracting people who already share your beliefs and worldview rather than trying to
Jockey vs Business Investment Decision Framework
An investment decision framework that prioritizes the quality and capability of the entrepreneur over the attractiveness
Develop persuasive copywriting skills through deliberate practice
Ability to write compelling copy that converts, with internalized understanding of what makes great writing work
the best way to circumvent someone's bullshit detectors to not bullshit
Being genuine and authentic is more effective than trying to manipulate or trick your audience
betting on the entrepreneur is 100 of the game
The quality of the entrepreneur matters more than any other factor when making investment decisions