My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“betting on the entrepreneur is 100 of the game”
What It Means
The quality of the entrepreneur matters more than any other factor when making investment decisions
Why It Matters
Great entrepreneurs can make mediocre ideas work, while poor entrepreneurs will fail even with great ideas
When It's True
In early-stage investing and situations with high execution risk
When It's Risky
May not apply to established businesses with proven systems and operators
How to Apply
Evaluate entrepreneur track record before business model
Look for evidence of adaptability and problem-solving ability
Pass on great ideas with questionable founders
Invest in proven entrepreneurs even in less exciting markets
Example Scenario
“An investor chooses to fund a serial entrepreneur's new boring B2B software company over a flashy AI startup run by first-time founders”
Related Knowledge
Cult vs Community Content Strategy
A content strategy that focuses on attracting people who already share your beliefs and worldview rather than trying to
Jockey vs Business Investment Decision Framework
An investment decision framework that prioritizes the quality and capability of the entrepreneur over the attractiveness
Develop persuasive copywriting skills through deliberate practice
Ability to write compelling copy that converts, with internalized understanding of what makes great writing work
Emotional Stability Partnership Complementarity
A mental model for selecting business and life partners based on complementary emotional temperaments, particularly pair
Podcasting is the most powerful medium for building deep audience relationships
Content creators should prioritize podcast format for building loyal audiences even if growth is slower
the best way to circumvent someone's bullshit detectors to not bullshit
Being genuine and authentic is more effective than trying to manipulate or trick your audience