My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“the best way to circumvent someone's bullshit detectors to not bullshit”
What It Means
Being genuine and authentic is more effective than trying to manipulate or trick your audience
Why It Matters
In long-form content like podcasting, audiences quickly detect and reject inauthentic personas
When It's True
In media formats that require sustained authenticity over time, especially podcasting
When It's Risky
May not apply to short-form content where hooks and manipulation can work temporarily
How to Apply
Focus on sharing real experiences and opinions rather than crafted personas
Admit mistakes and show vulnerability in content
Avoid trying to be someone you're not for audience appeal
Example Scenario
“A business podcaster shares their real struggles with anxiety and business failures, building deeper trust than competitors who only share success stories”
Related Knowledge
write for equals
Create content as if speaking to intellectual peers rather than dumbing down or showing off
Cult vs Community Content Strategy
A content strategy that focuses on attracting people who already share your beliefs and worldview rather than trying to
Jockey vs Business Investment Decision Framework
An investment decision framework that prioritizes the quality and capability of the entrepreneur over the attractiveness
Develop persuasive copywriting skills through deliberate practice
Ability to write compelling copy that converts, with internalized understanding of what makes great writing work
Emotional Stability Partnership Complementarity
A mental model for selecting business and life partners based on complementary emotional temperaments, particularly pair
Podcasting is the most powerful medium for building deep audience relationships
Content creators should prioritize podcast format for building loyal audiences even if growth is slower