My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
High Standards Attract Better Customers
Evidence
Back on My Feet contract requirements and SolidCore's difficulty both created stronger customer bases
Implication
Setting barriers and requirements that exclude some people often improves the experience for those who remain
Counter Belief
Inclusivity and low barriers maximize market penetration
Example Application
A consulting firm requires potential clients to complete a detailed assessment before any sales conversation, filtering for serious buyers
Related Knowledge
Solve the Problem, Don't Fight the Position
A negotiation approach that focuses on understanding the underlying needs and constraints of the other party rather than
High Standards as Market Signal
Setting expectations and requirements high enough that some people self-select out, which actually increases desire amon
Addiction Transfer for Positive Outcomes
A systematic approach to redirecting addictive personalities toward positive, constructive behaviors rather than trying to eliminate the addictive tendency entirely.
Play a Game You Can Win Framework
A decision-making framework for choosing opportunities where your unique background, skills, and circumstances give you an unfair advantage over competitors.
Raise $1M+ for nonprofit in first year
Consistent monthly fundraising of $80k+ from corporate sponsors and individual donors who become long-term supporters
Open profitable physical location business with minimal capital
First location generating $100k+ monthly revenue within 30 days, with clear path to additional locations