My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Price is determined by value equation optimization, not cost-plus margins

Same outcome (weight loss) commands $5-$50,000 depending on value equation variables

Businesses should focus on value engineering rather than cost reduction for profit growth

Market determines price, businesses must accept competitive pricing

Instead of cutting costs to compete, invest in credibility, speed, and effort reduction to justify premium pricing

Value Equation Lens

Evaluate all business decisions through the lens of how they impact the four value equation variables: dream outcome, pe

Value Equation Framework

A mathematical framework for maximizing offer value: (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay

Transform existing offers to command premium pricing while increasing conversion rates

Doubling or tripling offer prices while maintaining or increasing close rates, leading to step-function business growth

Close more sales at higher prices using strategic bonus delivery instead of discounting

Higher close rates without discounting, maintaining profit margins while increasing customer satisfaction

dream outcome times perceive elective achievement below that you have time delay and then effort and

Mathematical formula for determining offer value based on four key customer perception variables

we can double the price or triple the price for offer and close at a higher percentage

Proper value equation optimization can dramatically increase both pricing and sales conversion rates