My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Comfortable Beginner Framework
A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building knowledge methodically
How It Works
Removes ego barriers that prevent learning, accelerates skill acquisition through expert guidance, enables rapid entry into new industries
Components
Acknowledge knowledge gaps honestly
Hire expert tutors or coaches
Ask extensive questions without ego
Research between sessions
Apply learning immediately
Iterate with more questions
When to Use
Entering unfamiliar industries, learning technical skills outside your expertise, or when success requires domain knowledge you lack
When Not to Use
In your core competency areas, when expertise gaps aren't critical, or when time constraints prevent proper learning
Anti-Patterns to Avoid
Example
“Jess Ma hired a biology tutor despite being a C student, then built a $100M+ biology company by systematically learning through experts and persistent questioning”
Related Knowledge
Scale a physical wellness product from zero to $100M+ revenue
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Build a trusted supplement testing and recommendation business
Millions of followers across platforms, trusted authority status, eventual supplement brand launch generating 8-9 figure
Identify and focus on best customers while eliminating worst ones
2-3x revenue growth by focusing on high-value customers, reduced support burden, improved unit economics
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Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w