My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Identify and focus on best customers while eliminating worst ones
Business owners after 9-12 months of operations with diverse customer base
1-3 months for analysis and implementationWhat Success Looks Like
2-3x revenue growth by focusing on high-value customers, reduced support burden, improved unit economics
Steps to Execute
List top 10-20% of customers by profitability
List bottom 10-20% by profitability and time consumption
Identify patterns in best customers
Adjust marketing to attract more best customers
Raise prices or fire worst customers
Reallocate resources to serve best customers better
Checklist
Inputs Needed
- Customer revenue data
- Support time tracking
- Customer acquisition cost by channel
- Team time to analyze patterns
Outputs
- Clear customer avatar definition
- Optimized marketing targeting
- Improved unit economics
- Reduced operational overhead
Example
“Shepherd discovered bookkeepers were their best customers vs general VAs, focused marketing on tax season timing, tripled business in 8 months”
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