My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Scale a physical wellness product from zero to $100M+ revenue
Entrepreneurs with wellness/lifestyle physical products seeking rapid growth
3-4 yearsWhat Success Looks Like
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Steps to Execute
Identify underserved premium market segment
Build basic MVP from readily available parts
Execute influencer seeding tour in concentrated area
Document social proof extensively
Scale with direct response advertising
Optimize customer acquisition costs aggressively
Expand into adjacent products
Checklist
Inputs Needed
- $50k+ initial capital
- Network access to influencers
- Basic product development capability
- Social media content creation skills
- Direct response advertising knowledge
Outputs
- Viral social proof content
- Profitable customer acquisition engine
- Strong brand association with influencers
- Scalable revenue model
Example
“Plunge went from $270k to $100M by seeding Andrew Huberman and health influencers, then scaling with Facebook/Google ads at 7-10x ROAS”
Related Knowledge
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w
Eat This Not That Content Format
A content format that directly compares mainstream products against better alternatives, explaining why one is bad and p
Six Inches Framework
A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than comp
Comfortable Beginner Framework
A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building know
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