My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
How It Works
Like financial day trading, this involves rapid identification of mispriced attention assets (platforms, content formats, cultural moments) and quick execution before the opportunity becomes efficient.
Components
Identify platforms or formats where attention is cheaper than value delivered
Execute content quickly while opportunity exists
Measure attention cost vs business outcome
Move to next opportunity as current one becomes efficient
Build systems for rapid content creation and distribution
When to Use
For businesses needing to build awareness quickly, when launching new products, or when you have content creation capabilities to execute rapidly.
When Not to Use
For evergreen content strategies, when you lack rapid execution capabilities, or for products requiring long sales cycles.
Anti-Patterns to Avoid
Example
“A consultant notices LinkedIn newsletters have high organic reach but low adoption. They launch a weekly newsletter, gain 10,000 subscribers in 3 months, then pivot to paid speaking as LinkedIn newsletter space becomes saturated.”
Related Knowledge
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.
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PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.