My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
How It Works
Monitors the top 25 platforms (YouTube, TikTok, LinkedIn, etc.) for algorithm changes and features while tracking cultural movements, slang, and interests to find arbitrage opportunities.
Components
Map the top 25 platforms where your audience spends time
Track each platform's algorithm changes and new features daily
Monitor cultural trends, slang, people of interest, and conversation topics
Identify what's overpriced vs underpriced in terms of attention cost
Execute content strategy based on mispriced opportunities
Measure attention capture vs cost across different platforms
When to Use
When building brand awareness, launching products, or identifying investment opportunities in attention-based businesses.
When Not to Use
For products that don't require mass market awareness or when targeting highly specific B2B niches that don't engage with trending content.
Anti-Patterns to Avoid
Example
“A beverage company notices TikTok's new audio feature is underutilized while 'health trends' are culturally hot. They create audio-first content about functional ingredients, capturing cheap attention before competitors notice the opportunity.”
Related Knowledge
Create a cultural moment around taking action on opportunities
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.
academic-performance-fallacy
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.