My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Create a cultural moment around taking action on opportunities
Entrepreneurs, creators, and anyone who needs a trigger to overcome hesitation
6-12 months to establish cultural relevanceWhat Success Looks Like
12:34 becomes a recognized time when people take action on opportunities they've been hesitating on, creating a viral cultural moment.
Steps to Execute
Register 1234.org domain and create simple landing page
Document the concept: '12:34 = shoot your shot time'
Create social media content explaining the framework
Get influencers to participate by posting their 'shot' at 12:34
Build community around sharing 12:34 success stories
Partner with productivity/motivation apps to send 12:34 notifications
Track adoption through hashtag usage and domain traffic
Checklist
Inputs Needed
- Domain registration budget ($10-100)
- Simple website development
- Social media content creation
- Influencer outreach strategy
- Community management resources
Outputs
- Viral cultural moment around action-taking
- Community of action-oriented entrepreneurs
- Potential licensing opportunities for apps/brands
- Personal brand association with the movement
Example
“Launch by having Gary Vaynerchuk tweet at 12:34 about sending an important business email he'd been delaying. Include the hashtag #1234ShootYourShot. Get 10 other entrepreneurs to do the same over the first week, creating enough initial content to spark organic adoption.”
Related Knowledge
PACK Framework (Platforms And Culture Knowledge)
A systematic approach to identifying underpriced attention opportunities by tracking platform mechanics and cultural trends simultaneously.
Day Trading Attention
Treating attention as a tradeable asset class where you identify underpriced attention opportunities and execute quickly before markets correct.
Jockey Over Horse Investment Philosophy
Prioritizing the quality and capabilities of the founder/team over the business idea when making investment decisions.
academic-performance-fallacy
Build a sustainable daily gratitude practice that actually shifts mood and perspective
You automatically notice 10-15 small things to be grateful for throughout each day, leading to improved mood, reduced anxiety, and better decision-making under stress.
Risk Tolerance Through Backwards Mobility Comfort
The key differentiator between different levels of business success is how comfortable someone is with losing their current status and having to rebuild from a lower position.