My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Eat This Not That Content Format
A content format that directly compares mainstream products against better alternatives, explaining why one is bad and providing specific replacements
How It Works
Builds trust through transparency about product flaws while providing immediate solutions, creating shareability through practical value
Components
Select popular mainstream product
Identify specific flaws or inferior ingredients
Research and test better alternatives
Create direct visual comparison
Explain reasoning in simple terms
Provide specific replacement recommendations
When to Use
Categories where consumers lack expertise to evaluate products independently - supplements, food, consumer goods
When Not to Use
Highly regulated industries, products with obvious quality differences, or where legal liability is high
Anti-Patterns to Avoid
Example
“FlavCity compares veggie straws (showing artificial flavors) against healthier alternatives like lesser evil power curls, explaining ingredients in simple terms”
Related Knowledge
Scale a physical wellness product from zero to $100M+ revenue
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Build a trusted supplement testing and recommendation business
Millions of followers across platforms, trusted authority status, eventual supplement brand launch generating 8-9 figure
Identify and focus on best customers while eliminating worst ones
2-3x revenue growth by focusing on high-value customers, reduced support burden, improved unit economics
quiby_execution_failure
early_customer_segmentation_mistake
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w