My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Perfect Landing Page Framework

Reusability

A systematic approach to landing page design that maximizes conversions through clear value proposition, social proof, urgency, and personality

How It Works

Works by removing friction and doubt while building trust through social proof and creating urgency through time-based offers

Components

Lead with exactly what you do in clear language

Immediately show social proof (reviews, ratings, testimonials)

Provide multiple contact methods (call, email, text)

Create daily urgency with rotating offers

Show work in progress with field photos

Feature team members with personal details

Address price objections proactively

Include risk-free guarantees

When to Use

For any local service business, especially blue-collar services where trust and credibility are paramount

When Not to Use

For complex B2B products that require extensive education or multi-step sales processes

Anti-Patterns to Avoid

Generic stock photos instead of real work photosHiding contact information below the foldUsing jargon instead of plain languageCompeting on lowest price rather than value

Example

“A gutter cleaning service gets 1,569 reviews averaging 4.9 stars by using daily rotating coupons, showing real work photos, introducing team members personally, and addressing price concerns upfront”

Related Knowledge

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Lesson

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Framework

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Framework

Anti-Positioning Strategy

Positioning your business as the opposite of a dominant trend, using that contrast to create value and differentiation

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