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My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Marketing

Long-form content becoming primary business differentiator

Timeframe: Currently accelerating, will be table stakes within 2-3 years

What's Changing

Businesses using authentic, long-form content to build unprecedented trust and employee culture

Driving Forces

Information abundance requiring trust-building

Shortened attention spans making long-form more valuable

Authenticity becoming rare and therefore premium

Employee engagement through content participation

Winners

  • Businesses with authentic founders
  • Companies willing to be transparent
  • Local businesses with personality
  • B2B businesses creating reality TV-style content

Losers

  • Generic corporate communications
  • Businesses hiding behind brands
  • Companies afraid of transparency

How to Position Yourself

1

Start with short content to find what works

2

Scale to long-form once you find your voice

3

Use content for both customers and employee culture

4

Be authentic rather than polished

Early Signals to Watch

B2B companies starting YouTube channelsEmployee participation in company contentLong-form content outperforming short-form for trustContent driving measurable business results

Example Implementation

“Roofer using Mr. Beast-style content to build national brand recognition and premium pricing”

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