My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Build a local service business using viral content marketing
Local service business owners who want to break out of traditional marketing
6-12 months to see resultsWhat Success Looks Like
400,000+ views on videos, national brand recognition, premium pricing, constant demand pipeline
Steps to Execute
Start with short-form content to test what resonates
Identify feel-good stories in your service area
Document giving away free services to deserving customers
Create narrative around helping struggling community members
Scale to long-form content once you find what works
Use content to build company culture and attract talent
Checklist
Inputs Needed
- Video equipment
- Time allocation
- Team participation
- Story pipeline
Outputs
- Viral content
- Brand awareness
- Premium positioning
- Talent attraction
Example
“A roofing contractor creates Mr. Beast-style videos giving away free roofs to struggling families, building massive brand awareness and premium positioning”
Related Knowledge
Perfect Landing Page Framework
A systematic approach to landing page design that maximizes conversions through clear value proposition, social proof, u
Permission Slip Product Framework
Reframing simple products as tools that give customers permission to express a desired version of themselves
Anti-Positioning Strategy
Positioning your business as the opposite of a dominant trend, using that contrast to create value and differentiation
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Build transferable money-making skills while working in any business
Owning a core business skill that transfers across industries and creates ownership opportunities
Content as Business Elevator vs Treadmill
Content creation can either be an elevator that rapidly advances your business or a treadmill that keeps you busy withou