My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Six Inches Framework
A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than complex long-term strategic planning
How It Works
Prevents analysis paralysis and over-optimization by forcing focus on actionable next steps that create immediate impact
Components
Identify the most obvious problem right now
Focus only on that one issue
Execute quickly without over-planning
Move to the next obvious problem
Repeat continuously
When to Use
When overwhelmed by strategic options, in rapid growth phases, or when facing urgent operational issues
When Not to Use
Major strategic pivots, capital allocation decisions, or when fundamental business model changes are needed
Anti-Patterns to Avoid
Example
“Instead of complex growth strategies, Shepherd simply analyzed their best vs worst customers and focused marketing on the best segment, tripling the business”
Related Knowledge
Scale a physical wellness product from zero to $100M+ revenue
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Build a trusted supplement testing and recommendation business
Millions of followers across platforms, trusted authority status, eventual supplement brand launch generating 8-9 figure
Identify and focus on best customers while eliminating worst ones
2-3x revenue growth by focusing on high-value customers, reduced support burden, improved unit economics
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Mathematical Induction Business Philosophy
A business approach based on mathematical induction: if you can start (n=1) and always take the next step (n+1), you'll succeed infinitely.