My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Premium Water Filtration for Beauty
For: Health-conscious consumers who spend significantly on beauty products
The Problem
City water contains contaminants that damage hair and skin, undermining expensive beauty routines
The Solution
Premium shower head with replaceable filters that removes contaminants, positioned as essential beauty tool
Why Now?
Increasing awareness of water quality impact on health and beauty, plus subscription economy acceptance
Build MVP in 7 Days
Scrape public water quality data by ZIP code
Create simple landing page showing local contaminants
Collect pre-orders before building product
Partner with existing filter manufacturer
Test messaging: beauty vs. health positioning
How to Validate
Revenue Model
Premium hardware ($135) plus recurring filter subscriptions ($35 every 2 months)
Competitive Moat
Beauty positioning, high switching costs once installed, subscription lock-in
Risks to Consider
Related Knowledge
Products need authentic authority endorsement to break through premium market noise
Traditional advertising and even influencer marketing is losing effectiveness for premium products.
ZIP Code Data Lead Generation: Use public data to create personalized local reports that highlight s
Creates immediate personal relevance and urgency by showing prospects their specific local situation, making abstract pr
Multi-Dimensional Deal Analysis
A systematic approach to evaluating business opportunities by examining multiple value creation angles within each deal, rather than looking at single-dimension returns.
Existence Optimization System
A data-driven approach to optimizing all aspects of life (time, health, relationships, work) through continuous measurement, analysis, and adjustment to create consistently high-energy present moments.
Launch a premium-priced product in an existing market with superior quality
Product commands 35%+ price premium, achieves low churn rates, and finds its authentic audience through credible endorse
Dollar Per Hour Decision Making
Evaluate all time-based decisions through the lens of true hourly value, factoring in post-tax income and total time inv