My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Use public data to create personalized local reports that highlight specific problems your product solves
Why It Works
Creates immediate personal relevance and urgency by showing prospects their specific local situation, making abstract problems concrete and actionable
Prerequisites
How to Execute
Identify public datasets relevant to your product (water quality, air pollution, crime stats, etc.)
Build system to display personalized local data
Create landing page where prospects enter ZIP code
Show shocking/concerning local data
Position your product as the solution
Capture contact info for follow-up
When It Fails
When the data isn't shocking enough to motivate action, or when your product doesn't clearly solve the highlighted problem
Real Example
“Jolie used public water quality reports to show prospects exactly what contaminants were in their local water supply, making the need for shower filtration immediately personal and urgent.”
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