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Park Interview Agency

For: D2C brands needing authentic social proof content

Buildability

The Problem

Brands need authentic testimonials but founders are too embarrassed to approach strangers in public themselves

The Solution

Professional street interviewers who approach people in popular parks to get genuine product reviews on camera

Why Now?

TikTok/Instagram algorithm favors authentic street interview format over polished ads. Social proof is more valuable than ever.

Build MVP in 7 Days

Day 1

Pick one park in your city

Day 2

Approach 20 people with any product to practice

Day 3

Edit together 3 best reactions

Day 4

DM 10 D2C founders with the videos

Day 5

Offer free work for testimonials

Day 6

Film 5 more products for portfolio

Day 7

Start charging $500 per video

How to Validate

Test if people will actually stop and talk to you

See if edited videos get engagement when posted

Ask 5 D2C founders if they'd pay for this service

Check if you can find 3-5 people willing to be freelancers

Revenue Model

Retainer + per-video pricing. $10K-50K monthly retainers for regular content.

Competitive Moat

Network of trained interviewers in multiple cities, proven processes for getting good reactions, relationships with brands

Risks to Consider

Seasonal/weather dependentHard to maintain quality as you scaleCould be commoditized easilyDependent on social platform algorithm preferences

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