My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Cold outreach with video portfolio showing similar work
Why It Works
Shows rather than tells your capability. Founders can immediately visualize the output for their brand.
Prerequisites
How to Execute
Create 3-5 videos showing the service for different types of products
Research founder's recent Twitter activity and products
Send brief message with link to portfolio video: 'Saw your chocolate launch, made this style content for similar brands'
Offer one free video to prove value
Follow up once after 1 week if no response
When It Fails
When videos look amateur, when you mass-message without personalization, when you ask for money before proving value
Real Example
“Josh built street interview business by DMing D2C founders on Twitter with videos of people reviewing similar products, offering free work initially to build credibility.”
Related Knowledge
Park Interview Agency
Brands need authentic testimonials but founders are too embarrassed to approach strangers in public themselves
Plant Your Flag Strategy
Committing deeply to one core thesis or vision rather than constantly iterating and pivoting based on market feedback
The Art of Noticing Framework
Developing heightened sensitivity to details, inconsistencies, and opportunities that others ignore or take for granted
Start your first business to learn entrepreneurship fundamentals
Making $200K+ annually, learning real business skills, building confidence and network for bigger ventures later
Beginner's Mind in Expertise
Outsiders often make breakthrough discoveries in fields where experts are too close to notice what's changed or what's p
Taking simple ideas very seriously is the key to exceptional success
The constraint isn't finding the 'right' idea, it's developing the muscle to take any simple idea seriously enough to be