My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Freaks to Mainstream Adoption Curve
Technology/trend adoption follows predictable pattern: Freaks/Geeks → Early Adopter Wannabes → Smart Reasonable People → Late Majority → Laggards
Decision Rule
Identify what the 'Freaks and Geeks' are doing, then position for the 'Early Adopter Wannabes' who copy them but want easier/mainstream versions
How It Works
Early adopters watch extremists, then adopt watered-down versions. When this shifts to 'smart reasonable people,' mainstream adoption accelerates rapidly.
Failure Modes
Staying in freak/geek niche too long instead of scaling to early adopters
Jumping to mainstream too early before early adopters validate
Misidentifying which segment is actually adopting
Building for wrong segment's needs and preferences
Example Decision
“Health startups moving from biohacking freaks to early adopter health optimizers to mainstream preventative care, indicating major market expansion opportunity”
Related Knowledge
Seasonal businesses can be more profitable than year-round businesses
Focus and preparation for short intense periods can generate more profit than trying to be active year-round
People want 'junk food' solutions, not 'healthy vegetables' even if the latter is better for them
Build for what people actually want and will pay for, not what they should theoretically want
Seasonal Sprint Business Model
A business model where 90%+ of annual revenue is generated in a concentrated time period of 30-90 days, requiring 9-11 m
Territorial Market Control Framework
A market domination strategy where competitors divide geographic territories into exclusive zones, each controlled by a
10x Better Positioning Framework
A positioning strategy that takes an existing, accepted solution and creates a dramatically superior version rather than
Launch a profitable seasonal business that generates 6-figure revenue in 30-90 day sprint
Making $100k-$1M+ revenue in 1-3 month period with 40-60% margins, covering full year expenses in seasonal sprint