My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
People want 'junk food' solutions, not 'healthy vegetables' even if the latter is better for them
Evidence
News reading apps failing despite being 'good for people' while entertainment-focused social media thrives
Implication
Build for what people actually want and will pay for, not what they should theoretically want
Counter Belief
As people become more educated and affluent, they increasingly choose higher-quality, healthier options
Example Application
Focus on entertaining health content rather than purely educational, or make health optimization feel like entertainment
Related Knowledge
Wife Rejection as Entrepreneurial Validation
If your spouse/partner thinks your business idea sucks, it may actually be a positive signal for entrepreneurial success
Freaks to Mainstream Adoption Curve
Technology/trend adoption follows predictable pattern: Freaks/Geeks → Early Adopter Wannabes → Smart Reasonable People →
Seasonal Sprint Business Model
A business model where 90%+ of annual revenue is generated in a concentrated time period of 30-90 days, requiring 9-11 m
Territorial Market Control Framework
A market domination strategy where competitors divide geographic territories into exclusive zones, each controlled by a
10x Better Positioning Framework
A positioning strategy that takes an existing, accepted solution and creates a dramatically superior version rather than
Launch a profitable seasonal business that generates 6-figure revenue in 30-90 day sprint
Making $100k-$1M+ revenue in 1-3 month period with 40-60% margins, covering full year expenses in seasonal sprint