My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Found Money Phenomena

Some successes come from unexpected timing or trend changes rather than deliberate planning, like 'getting hot in your 30s'

Distinguish between planned success and found money windfalls to avoid overconfidence

Market conditions, trends, and timing create opportunities that weren't predictable when you started

Attributing found money success to pure skill

Trying to replicate found money success

Missing found money opportunities by being too rigid

“Hunt Brothers becomes trendy after 30 years not through planning but because generation that grew up with it reaches social influence age”

Rich people don't gamble because they understand edge calculations

Financial education should focus on understanding statistical disadvantages

Footprint Disruption Strategy

Creating a new category by dramatically changing the physical footprint and location requirements of an existing busines

Symbiotic Business Integration

A business model where your product increases host location revenue while you benefit from their foot traffic and infras

Keep Your Sails Up Philosophy

Maintaining readiness and taking positive actions even during difficult periods so you can capitalize when opportunities

Scale a food business through minimal-investment franchise model

Thousands of small-footprint locations generating steady ingredient sales with minimal ongoing support required

Create income stream by flipping high-demand restaurant reservations

$70K annual income from flipping reservations at premium restaurants with minimal time investment