My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Business Problems Are Usually Imagination Problems, Not Capability Problems
Most businesses could implement AI solutions if they knew what was possible, but they lack awareness of potential applications rather than ability to execute.
Decision Rule
When businesses aren't adopting new technology, first assume it's a knowledge/imagination gap rather than capability or resource constraints.
How It Works
People can only pursue solutions they can envision. Without examples and case studies showing what's possible, they default to status quo even when better solutions exist and are achievable.
Failure Modes
Assuming people know what's possible but choose not to act
Building more powerful tools when education is needed
Focusing on capability when imagination is the constraint
Underestimating the power of concrete examples
Example Decision
“Instead of building more AI tools, create a case study marketplace showing businesses exactly how others used AI to solve similar problems, driving adoption through inspiration rather than innovation.”
Related Knowledge
Silly Projects Make Better First Businesses Than Serious Ones
New entrepreneurs should consider fun, outlandish ideas that let them experiment with different business skills
Athlete Car Dealership Partnership Model
A business model where famous athletes partner with experienced car dealership operators to leverage their local brand recognition for sales while the operator handles day-to-day management.
Local Maxima vs Global Maxima Business Philosophy
A business philosophy that most plateaus or stuck points are temporary saddle points rather than true limits, because businesses have multiple dimensions (product, team, market, pricing) that create many paths forward.
Leverage manufacturer relationships to enter car dealership business
Own multiple profitable dealerships generating hundreds of millions in revenue with experienced operators handling day-to-day management while you provide brand value.
I'm bullish on creators investing in businesses
Creators should use their audience and capital to buy into existing businesses rather than seeking investment for their
When you know, you know
Sometimes the right business partner or decision becomes immediately obvious during evaluation, similar to recognizing t