My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“When you know, you know”
What It Means
Sometimes the right business partner or decision becomes immediately obvious during evaluation, similar to recognizing talent in sports
Why It Matters
Suggests that overthinking partnership decisions can be counterproductive when intuition and experience signal a clear fit
When It's True
When you have significant experience in evaluating people and partnerships, and multiple factors align quickly
When It's Risky
When you lack experience in the domain or mistake initial enthusiasm for genuine compatibility
How to Apply
Trust experienced intuition when evaluating partnerships
Don't second-guess clear positive signals from thorough evaluation
Use this mindset only after doing proper due diligence
Example Scenario
“After 4-hour detailed meeting with potential business partner, all questions are answered satisfactorily, values align, and both parties feel strong mutual fit - proceed without additional meetings”
Related Knowledge
Athlete Car Dealership Partnership Model
A business model where famous athletes partner with experienced car dealership operators to leverage their local brand recognition for sales while the operator handles day-to-day management.
Local Maxima vs Global Maxima Business Philosophy
A business philosophy that most plateaus or stuck points are temporary saddle points rather than true limits, because businesses have multiple dimensions (product, team, market, pricing) that create many paths forward.
Leverage manufacturer relationships to enter car dealership business
Own multiple profitable dealerships generating hundreds of millions in revenue with experienced operators handling day-to-day management while you provide brand value.
Business Problems Are Usually Imagination Problems, Not Capability Problems
Most businesses could implement AI solutions if they knew what was possible, but they lack awareness of potential applications rather than ability to execute.
Silly Projects Make Better First Businesses Than Serious Ones
New entrepreneurs should consider fun, outlandish ideas that let them experiment with different business skills
I'm bullish on creators investing in businesses
Creators should use their audience and capital to buy into existing businesses rather than seeking investment for their