My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Owner Psychology as Business Root Cause
All business problems ultimately trace back to the psychology, fears, and mental blocks of the business owner
Decision Rule
When diagnosing business problems, keep asking 'why' until you reach owner psychology rather than stopping at surface tactical issues
How It Works
Owner psychology drives hiring decisions, spending priorities, risk tolerance, and strategic choices that create all downstream business outcomes
Failure Modes
Focusing on tactical fixes while ignoring root psychological causes
Blaming external factors instead of examining owner contribution
Avoiding difficult psychological work in favor of easier technical solutions
Example Decision
“Company has slow growth → bad paid acquisition → inexperienced hire → owner won't spend on talent → owner fears overspending due to past experiences”
Related Knowledge
Living life on your own terms is the most attractive trait for building influence
Authenticity and personal freedom resonate more than credentials or traditional success markers when building audience
Pivot vs Persevere Decision Framework
A structured approach to deciding whether to continue with current strategy or change direction using time-boxed milesto
All Content is Marketing Framework
Strategy where content creation and marketing become indistinguishable - every piece of content serves both audience val
Discover and validate business ideas through direct customer research
Identified pain point with paying customers willing to pay premium for better solution
Capture early value from new platform launches
First-mover advantage on new platform with significant user adoption before competition increases
Experience Over Belief Trading
People's stated preferences (what they say they want) often differ from revealed preferences (what they actually do), so