My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Useful vs True Belief Framework
Prioritize whether a belief is useful to hold over whether it's objectively true, since beliefs influence behavior and outcomes.
Decision Rule
When evaluating what to believe, ask 'What behaviors will this belief create?' rather than just 'Is this true?'
How It Works
Beliefs shape actions, actions shape results. Sometimes believing something positive (like 'I'm lucky') creates better outcomes regardless of objective truth.
Failure Modes
Believing useful but false things that create long-term harm
Ignoring important truths because they're uncomfortable
Using this as excuse for wishful thinking
Applying this to areas where accuracy is critical (engineering, medicine)
Example Decision
“Choosing to believe you're a 'lucky person' because it makes you take more chances and notice opportunities, even if luck isn't objectively real.”
Related Knowledge
Startups Equal Growth
If building a startup, 90% of focus should be on growth/sales rather than product building
Write For Equals Content Strategy
A content creation approach where you write as if speaking to intellectual peers rather than dumbing down for masses or showing off for experts.
Choose business model based on preferred sales method rather than product passion
Starting a business where you enjoy the daily activities required to grow it, leading to sustained motivation and better execution.
write for equals
Create content as if speaking to intellectual peers rather than dumbing down or showing off
startups equal growth
The defining characteristic of a startup versus small business is intentional design for rapid growth
Like error rates in predictions and science, there's a 'conspiracy rate' where 0.1-5% of suspicious
Conspiracies do exist but are difficult to execute due to challenges keeping secrets among many people, especially lower-paid participants over long periods.