My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Choose business model based on preferred sales method rather than product passion
Entrepreneurs deciding what business to start
Before starting business - strategic planning phaseWhat Success Looks Like
Starting a business where you enjoy the daily activities required to grow it, leading to sustained motivation and better execution.
Steps to Execute
Identify sales/growth methods you enjoy (ads, content, enterprise sales, etc.)
List your natural strengths and interests in business development
Find business ideas that primarily grow through your preferred methods
Validate that the market supports this growth approach
Choose business where 90% of your time aligns with activities you want to do
Checklist
Inputs Needed
- Honest self-assessment of preferred work styles
- Understanding of different business growth methods
- Market research on viable business models
- Timeline and lifestyle goals
Outputs
- Business concept aligned with preferred sales approach
- Clear understanding of daily activities required
- Higher likelihood of sustained motivation
- Better team building strategy
Example
“Instead of starting a B2B software company because you love the product idea but hate enterprise sales, choose an e-commerce business if you love running ads and optimizing conversion funnels.”
Related Knowledge
Write For Equals Content Strategy
A content creation approach where you write as if speaking to intellectual peers rather than dumbing down for masses or showing off for experts.
content_bending_mistake
Useful vs True Belief Framework
Prioritize whether a belief is useful to hold over whether it's objectively true, since beliefs influence behavior and outcomes.
Startups Equal Growth
If building a startup, 90% of focus should be on growth/sales rather than product building
write for equals
Create content as if speaking to intellectual peers rather than dumbing down or showing off
startups equal growth
The defining characteristic of a startup versus small business is intentional design for rapid growth