My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Wife Rejection as Entrepreneurial Validation
If your spouse/partner thinks your business idea sucks, it may actually be a positive signal for entrepreneurial success
Decision Rule
When spouse rejects idea for being too risky/unconventional, proceed with extra confidence rather than abandoning the idea
How It Works
Spouses often have risk-averse mindset focused on stability and conventional success, making them poor judges of unconventional opportunities with high upside potential
Failure Modes
Spouse rejection due to legitimate fatal flaws in the idea
Confusing personal relationship issues with business judgment
Ignoring valid financial concerns about family security
Using spouse disagreement to rationalize bad decisions
Example Decision
“Mark Carr's wife said selling Christmas trees was a terrible idea in 1851, but he proceeded anyway and created an entire industry. The 'great story of every entrepreneur' pattern.”
Related Knowledge
Seasonal businesses can be more profitable than year-round businesses
Focus and preparation for short intense periods can generate more profit than trying to be active year-round
People want 'junk food' solutions, not 'healthy vegetables' even if the latter is better for them
Build for what people actually want and will pay for, not what they should theoretically want
Seasonal Sprint Business Model
A business model where 90%+ of annual revenue is generated in a concentrated time period of 30-90 days, requiring 9-11 m
Territorial Market Control Framework
A market domination strategy where competitors divide geographic territories into exclusive zones, each controlled by a
10x Better Positioning Framework
A positioning strategy that takes an existing, accepted solution and creates a dramatically superior version rather than
Launch a profitable seasonal business that generates 6-figure revenue in 30-90 day sprint
Making $100k-$1M+ revenue in 1-3 month period with 40-60% margins, covering full year expenses in seasonal sprint