My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Content as Business Elevator vs Treadmill

Content creation can either be an elevator that rapidly advances your business or a treadmill that keeps you busy without progress

Content becomes an elevator when it builds transferable assets (trust, audience, skills) rather than just consuming time

Elevator content compounds over time and creates leverage; treadmill content requires constant input without building lasting value

Creating content without clear business objective

Focusing on metrics that don't translate to business value

Not developing systems to convert content to business outcomes

“A barber choosing to create content about his journey building a business (elevator) vs just posting finished haircuts (treadmill)”

Marketing excellence beats product innovation for most businesses

Spend more resources on marketing systems than product development

Perfect Landing Page Framework

A systematic approach to landing page design that maximizes conversions through clear value proposition, social proof, u

Permission Slip Product Framework

Reframing simple products as tools that give customers permission to express a desired version of themselves

Anti-Positioning Strategy

Positioning your business as the opposite of a dominant trend, using that contrast to create value and differentiation

Build a local service business using viral content marketing

400,000+ views on videos, national brand recognition, premium pricing, constant demand pipeline

Build transferable money-making skills while working in any business

Owning a core business skill that transfers across industries and creates ownership opportunities