My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Focus on who follows you not how many people follow you”
What It Means
The quality and relevance of your audience matters more than the total number of followers
Why It Matters
One aligned follower can provide more value than hundreds of misaligned ones through engagement, referrals, and business opportunities
When It's True
When building personal brand, selling services, or creating niche content where audience fit drives success
When It's Risky
In pure advertising models where reach directly correlates to revenue, or when building mass consumer products
How to Apply
Track engagement rates and quality interactions over follower counts
Create content that attracts your ideal audience even if it repels others
Measure success by business outcomes from audience rather than vanity metrics
Example Scenario
“Business consultant with 1,000 engaged CEO followers generates more consulting leads than influencer with 100,000 random followers who don't need business services.”
Related Knowledge
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Create 1-2 hours of quality content that can convert casual visitors into fans
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.
Luxury Positioning Value Model
You can create more value by serving fewer customers at a higher level of quality and price than by serving many customers at a commodity level.