My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“The best product is just you pushed out to the world”
What It Means
Your authentic self - with all your unique experiences, opinions, and interests - is your strongest differentiator
Why It Matters
No one can compete with you at being you, creating natural monopoly in your specific combination of traits and perspectives
When It's True
In content creation, personal branding, and knowledge work where personality and unique perspective create value
When It's Risky
In highly regulated industries, corporate environments requiring conformity, or when personal brand conflicts with professional requirements
How to Apply
Share genuine interests and obsessions rather than what you think will be popular
Include personal stories and experiences in professional content
Let your actual personality show through rather than adopting generic professional voice
Example Scenario
“Marketing expert shares their weird obsession with vintage advertising and personal failures alongside professional advice, creating memorable brand that competitors can't replicate.”
Related Knowledge
Everyone wanted to be like Mike. Mike didn't want to be like anybody else.
Great performers focus on developing their unique strengths rather than copying others' approaches.
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Create 1-2 hours of quality content that can convert casual visitors into fans
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.