My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“all it is is a 10 times better version of an annual physical”
What It Means
Position products as dramatically better versions of accepted solutions rather than new categories
Why It Matters
Leverages existing customer behavior and willingness to pay instead of creating new market education needs
When It's True
When customers already use and pay for existing solution but have clear pain points with current offerings
When It's Risky
When existing solution is already excellent, when improvements don't justify premium pricing, or when customers don't value the improvements
How to Apply
Identify widely-used but suboptimal existing solutions in your market
Define specific dimensions where 10x improvement is possible
Position as 'better X' rather than 'revolutionary new category Y'
Price at premium but accessible level compared to existing solution
Example Scenario
“Instead of creating new 'health optimization platform,' position as '10x better annual physical' that customers already understand and pay for”
Related Knowledge
Seasonal Sprint Business Model
A business model where 90%+ of annual revenue is generated in a concentrated time period of 30-90 days, requiring 9-11 m
Territorial Market Control Framework
A market domination strategy where competitors divide geographic territories into exclusive zones, each controlled by a
10x Better Positioning Framework
A positioning strategy that takes an existing, accepted solution and creates a dramatically superior version rather than
Launch a profitable seasonal business that generates 6-figure revenue in 30-90 day sprint
Making $100k-$1M+ revenue in 1-3 month period with 40-60% margins, covering full year expenses in seasonal sprint
Build massive waitlist and early traction for health/wellness startup
100k+ person waitlist, 3M+ website visits, $10M+ potential pipeline value within first few months of announcement
Wife Rejection as Entrepreneurial Validation
If your spouse/partner thinks your business idea sucks, it may actually be a positive signal for entrepreneurial success