My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I think something has shifted in the culture where Health startups are no longer wishful thinking and people are legit willing to pay”
What It Means
Cultural shifts can transform niche markets into mainstream opportunities with real customer demand
Why It Matters
Indicates major market opportunity opening up as adoption moves beyond early adopters
When It's True
When early signals show broad customer traction, cultural influencers driving adoption, and multiple companies seeing success
When It's Risky
When mistaking early adopter enthusiasm for mainstream demand, or when cultural shifts reverse
How to Apply
Monitor adoption curve progression from freaks to early adopters to mainstream
Watch for multiple companies in space showing strong traction simultaneously
Track cultural influencers and their impact on consumer behavior
Position for mainstream adoption when early signals are strong
Example Scenario
“Health optimization moving from biohacker niche to mainstream preventative care, creating opportunities for accessible health services targeting broader market”
Related Knowledge
Seasonal Sprint Business Model
A business model where 90%+ of annual revenue is generated in a concentrated time period of 30-90 days, requiring 9-11 m
Territorial Market Control Framework
A market domination strategy where competitors divide geographic territories into exclusive zones, each controlled by a
10x Better Positioning Framework
A positioning strategy that takes an existing, accepted solution and creates a dramatically superior version rather than
Launch a profitable seasonal business that generates 6-figure revenue in 30-90 day sprint
Making $100k-$1M+ revenue in 1-3 month period with 40-60% margins, covering full year expenses in seasonal sprint
Build massive waitlist and early traction for health/wellness startup
100k+ person waitlist, 3M+ website visits, $10M+ potential pipeline value within first few months of announcement
Wife Rejection as Entrepreneurial Validation
If your spouse/partner thinks your business idea sucks, it may actually be a positive signal for entrepreneurial success