My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“There's no such thing as too long only too boring”
What It Means
Content length isn't the problem - lack of interesting, insightful, or useful information is what causes people to stop consuming
Why It Matters
Removes artificial constraints on content length and focuses attention on value delivery rather than arbitrary time limits
When It's True
When content provides continuous value, insights, or entertainment that justifies the time investment
When It's Risky
When rambling without purpose, when audience has limited attention spans, or when format demands brevity (like social media)
How to Apply
Focus on value density rather than arbitrary length targets
Test longer content to see if audience stays engaged
Use engagement metrics rather than length as success indicator
Pack content with insights, stories, and actionable information
Example Scenario
“Podcast episode runs 90 minutes but maintains high engagement because it's packed with specific tactics, personal stories, and actionable frameworks rather than filler content.”
Related Knowledge
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Create 1-2 hours of quality content that can convert casual visitors into fans
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.
Luxury Positioning Value Model
You can create more value by serving fewer customers at a higher level of quality and price than by serving many customers at a commodity level.