My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“little big details are the secret of life it's the moments in between the moments”
What It Means
The small, seemingly insignificant details often matter more than obvious big moments
Why It Matters
Provides framework for finding high-impact improvement opportunities others miss
When It's True
When dealing with mature products, services, or relationships where major changes aren't possible
When It's Risky
When fundamental structural problems exist that need addressing first
How to Apply
Look for small touches that create outsized emotional impact
Pay attention to moments when people think no one is watching
Document patterns in seemingly random details
Example Scenario
“Restaurant focusing on how they handle the payment process rather than just menu changes to improve customer experience”
Related Knowledge
Little Big Details Framework
Focus on small, seemingly insignificant moments and details that reveal deeper patterns and insights, rather than obviou
Eight Hour Observation Framework
Physically position yourself in the center of a problem area and observe continuously for extended periods without preco
Peer vs Fan Relationship Framework
The only valuable celebrity/high-status person relationships are mutual respect between peers, not fan-celebrity dynamic
Number Two Guy Network Strategy
Build relationships with the second-in-command people (assistants, business partners, right-hand people) who have 98% of
Build and maintain a world-class professional network through consistent relationship nurturing
People proactively share opportunities with you, remember important details about your projects, and maintain warm relat
Center of Universe Company Strategy
Each year one company becomes the clear breakout that everyone wants to work with - identify and invest in that company