My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Repurpose single piece of content across email, YouTube, social media
Why It Works
Maximizes reach from single content creation effort, allows testing which platforms work best for your audience, creates multiple touchpoints for discovery
Prerequisites
How to Execute
Create primary content piece (video, email, blog post)
Adapt format for each platform (clips for social, full version for YouTube, text for email)
Post across all platforms with platform-specific optimization
Cross-reference and link between platforms
Track which platforms drive best engagement and focus efforts
When It Fails
When content doesn't translate well between platforms, when platforms have very different audiences, when adaptation is lazy or low-effort
Real Example
“Sean creates email about audience building, turns it into YouTube video, pulls quotes for Twitter, creates LinkedIn post version, each optimized for that platform's format and audience expectations.”
Related Knowledge
Counter-Scheduling Email Newsletter
Most newsletters are sent Monday-Wednesday when inboxes are cluttered.
The 5Ds Personal Branding Framework
A framework for building audience connection by sharing five key personal elements: Done (track record), Deliver (what you offer), Do (work and fun activities), Dreams (aspirations), and Dork (obsessions).
First Last Best Worst Weirdest Content Generator
A systematic method for generating personal stories by applying five question types (First, Last, Best, Worst, Weirdest) to any life category (jobs, relationships, projects, etc.
Systematically improve content creation skills through deliberate practice
By video 100, your content quality has improved dramatically through conscious iteration, and you no longer need external advice because you've developed your own judgment and skills.
Create 1-2 hours of quality content that can convert casual visitors into fans
When someone discovers your content, they can consume 1-2 hours and walk away thinking 'I love this person' and become a committed follower, even if your overall numbers are still small.
Quality Audience Selection Model
When building an audience, one highly valuable, aligned person is worth more than many random people who aren't a good fit for your message or offering.